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Stakeholder Engagement - "Have we got there yet"?

Barry Anderson

 

We are all very familiar with the childhood phrase “have we got there yet”?

Whilst most of us associate that question with our childhood it is a question; nagging our parents on a long drive, we should continue to ask for the rest of our life.  Whilst the child in an exasperated way is asking have we achieved our goal by undertaking the journey and arriving where we want to be, it is the same question that in later life will confront everybody who is involved with a portfolio of investment, the management of a change initiative or the oversight and conduct of a defined work package or project.  Have we made the investment of thought and effort to define the end game and planned methodically how we are going to actually get there??

Programme and project management and the APSC Structuring Work learning program all challenge us to focus upon the benefits we claim to be providing as part of change initiatives and to improve stakeholder engagement.  Whether that engagement is for a major programme or defining the outputs of a project or using our learning from the structuring work program to analyse bodies of work “Have we got there yet” requires us to focus on the outputs, outcomes and benefits that will actually satisfy the criteria for success.  What does success actually look like and how (as they perceive it) will the “lived experience” of stakeholders actually be different??

When we define performance measures with stakeholders we achieve a benefits led focus on doing the right things the right way.  Remember that stakeholder perceptions rule so focus upon the following points:

  • What do they (as well as you) believe should be measured, monitored, why and how?? 
  • Assess what is being measured and monitored now and how effectively?
  • Honestly evaluate how well we (them + you) are doing?
  • Evaluate priorities to focus upon where effort of all types is to be applied to optimise investment and the realisation of benefits.
  • Remember successful benefits management seeks to optimize rather than maximize benefits realization.  It is a balancing act of the bang achieved for the bucks expended.

A focus upon extensive stakeholder consultation will ensure fit-for-purpose solutions and the certainty that we can say “yes” when senior executives ask “have we got there yet”??

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